Investment Management Certificate (IMC) Practice Exam

Clara's job responsibilities include creating ad messages, selecting media, and measuring advertising effects. Clara is involved in ____.

1. Marcom management

2. Advertising management

3. Marketing management

4. Communication management

The correct answer is: Advertising management

Clara's involvement in creating ad messages, selecting media, and measuring advertising effects aligns with the core functions of advertising management. This area specifically focuses on planning and executing advertising strategies to promote products and services effectively. It encompasses the development of advertising campaigns, including the concept and design of messages, the choice of media platforms to reach target audiences, and the analysis of campaign performance to understand its impact on sales and brand awareness. While other areas like marcom management, marketing management, and communication management also involve strategic planning and execution of related activities, they extend beyond the specific focus on advertising that Clara's responsibilities indicate. For instance, marketing management covers broader aspects of marketing strategy and execution, which include product development, pricing, and distribution, whereas marcom management emphasizes the integration of marketing communications beyond just advertising. Communication management focuses on overall communication strategies for an organization, including public relations and corporate communications, rather than solely on advertising. Therefore, advertising management is the most accurate term to describe Clara's role.