Investment Management Certificate (IMC) Practice Exam

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What describes pop-up ads?

Ads that play audio and video
Ads that appear in a separate window
Ads that play over web pages
Ads that blend with the web content

The correct answer is: Ads that appear in a separate window

The answer accurately describes pop-up ads as ads that appear in a separate window. This definition captures the essence of how pop-up ads function; they typically open in a new browser window or tab that is separate from the webpage the user is currently viewing. This technique is often used to draw attention to a particular promotion or message, as they can interrupt the browsing experience and thus encourage clicks or engagement. The uniqueness of pop-up ads lies in their distinct presentation, setting them apart from other ad formats that might integrate more seamlessly into the content of a webpage. In contrast, while there are ads that might incorporate audio, video, or overlays that play over web pages, these characteristics do not define pop-up ads specifically. The nature of pop-up ads is primarily their separation from the main content, distinguishing them from formats that blend in with the webpage or those that are integrated within it.