Investment Management Certificate (IMC) Practice Exam

What type of media includes traditional outlets such as newspapers and magazines?

1. Social media platforms

2. Broadcast media

3. Print media

4. Interactive media

The correct answer is: Print media

Print media refers specifically to traditional forms of media that involve printed materials. This category encompasses newspapers, magazines, brochures, and other physical publications that convey information to readers. The primary characteristics of print media include their tangible format and the way they are distributed, typically through physical locations such as newsstands, mail subscriptions, or in-store distributions. Unlike social media platforms, which rely on Internet technology and user interaction, or broadcast media, which includes television and radio transmissions, print media has a long-standing history as a foundational source of information. It often targets specific demographics and is utilized by advertisers to reach audiences through content that is curated and produced in a physical format. Interactive media, while also important, refers to digital platforms that allow user participation and engagement, distinguishing it further from the traditional, static nature of print media.